Recently released HMRC export data shows the volume of Scotch exports increased 2.4% and the total value rose by 4.4% to £4.9billion.
The most notable growth in value came from the Asian and African markets, with Asia experiencing a 9.8% rise alongside Africa’s impressive 11.3%. Although not to the same extent, a further 106 Scotch markets around the world also reported growth.
Single malt export, for the first time, reached a total value of £1.5billion. This continues the pattern of the last 4 years in the Single malt market, with double digit value growth recorded.
The blended market, which makes up 89% of all Scotch exports, also had its best year to date. The total volume of blended Scotch exported was 327.8 million litres, beating the previous volume high of 2011.
The Scotch Whisky Association have said “The growth of developing markets in Africa and Asia shows that Scotch Whisky continues to bring new customers to our globally renowned brands”.