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Benriach encompasses both the physical and digital with new NFT launch on Blockbar

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Benriach encompasses both the physical and digital with new NFT launch on Blockbar

October 8, 2022

NFTs have been all the rage as of late in the world of cryptocurrency. And it’s no surprise that companies are starting to experiment with this new technology. Benriach, a distillery that’s been producing whisky since 1898, is the latest to enter the space with the launch of their own NFTs on Blockbar.

The Blockbar NFTs celebrated the release of the Benriach twinset, which consists of one Benriach The Forty and one Benriach The Forty Octave Cask Matured, and represents a blending of digital and physical whisky.

The perfect blend

In the world of NFT marketplaces, Blockbar is unique in that it is the only marketplace dedicated to luxury wines and spirits. This makes it the perfect home for Benriach’s NFTs, which are themselves a luxury product.

Buyers can trade the NFT within Blockbar’s marketplace, or they can hold onto it as a collector’s item. Either way, they will have ownership of a piece of digital art that is backed by a physical product: the Benriach twinset.

Only 10 of these NFTs will be minted, making them a rare and valuable item. Each NFT comes with a certificate of authenticity, ensuring that the buyer knows they are purchasing a genuine Benriach product.

Is it just the NFT?

No, the NFT can be redeemed for the physical product, giving the buyer the right to acquire both bottles of Benriach whisky. The NFT itself is stored on the Ethereum blockchain and can be transferred or sold like any other cryptocurrency.

In addition to the NFT and the whisky, the buyers will be invited to an exclusive event at Benriach’s Speyside distillery, where they will be able to tour the facilities and meet the team behind the whisky.

This is a truly unique opportunity to own a piece of history, and we are sure that the Benriach NFT will be highly sought after by collectors and investors alike.

Why is this important?

Whisky NFTs are nothing new, but the combination of NFT and physical products is becoming a hallmark of whisky in the digital age, with multiple brands already releasing NFTs alongside their products.

The Benriach NFT is a perfect example of how the whisky industry is adapting to the rise of digital currency and blockchain technology. By offering a unique product that can be bought, sold, or traded like any other cryptocurrency, Benriach is giving investors and collectors a new way to engage with their brand.

The 50-year-old is a blend of whiskies from three different American oak casks resulting in a whisky with an incredibly complex flavour profile, including notes of sun-dried vanilla, dark chocolate, fresh citrus fruits and a hint of smoke. Just 220 bottles of this whisky have been produced.

With a combination of an intriguing theme and some truly exceptional whiskies, the Time Re:Imagined collection is sure to be a hit with whisky lovers around the world. Glenfiddich has once again shown that it is a leader in innovation within the Scotch whisky category.