Tourism is worth more than £12 billion to the economy of Scotland, supports 15,000 businesses and 230,000 jobs. For every £50,000 spent by visitors in Scotland, a new job is created in Scotland and tourism currently accounts for 8.5% of jobs.
I quote these figures because as we start to come out of lockdown, it’s a timely reminder of how important tourism is to the economy of Scotland. Yes, it’s about holidays and making people happy, but it’s also much more than that – the industry has the capacity to lead the recovery.
So we are reminding everyone how important tourism is, and we need your help in telling your stories via social media about how your community has benefited from tourism investment.
A year of job losses and lots of businesses have been forced to close
We know we won’t just push a button and tourism will recover – we’ve had a year of very little investment, job losses and lots of businesses have been forced to close – it will take years and significant investment for the industry to recover. We need international and domestic visitors to return to regain some of the ground lost.
But there is also no doubt that tourism is a force for good – creating economic and social benefits in every corner of Scotland. As well as its huge economic benefits, it helps to tackle issues around everything from depopulation to health and education as its ripple effect is the lifeblood of so many places.
Tourism helps to tackle issues around everything from depopulation to health and education.”
It encourages entrepreneurial start-ups and community spirit – and to evidence this we have worked with the tourism industry to show what a force for good tourism really is.
We have developed some case studies on VisitScotland.org which showcase the importance of tourism through a health, economic and sustainability lens. We would like to add to these, so if you have a good story to tell, let us know.
Take a look, for example, at the Isle of Raasay Distillery in the Inner Hebrides. A £13.5 million investment to build a distillery and luxury accommodation which has attracted a whole new group of visitors to the island and has brought 20 sustainable jobs to a place with only 161 inhabitants.