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Is Diageo’s Prima & Ultima Luxury Scotch Whisky Pack Worth $25,000?

Is Diageo’s Prima & Ultima Luxury Scotch Whisky Pack Worth $25,000?

Photo Credit: Lifestyle

In the end of June, Diageo announced the release of the Prima & Ultima whisky collection, the first of a series of collectable packs featuring rare and high-end bottles of Scotch whisky.

The pack features 8 bottles from Diageo distilleries Caol Ila, Clynelish, Cragganmore, Talisker, Port Ellen, Lagavulin, Mortlach and The Singleton of Dufftown. Each whisky was created by industry legend Dr. Jim Beveridge, the Diageo master blender responsible for Johnnie Walker amongst many other whiskies. The full collection costs £20,000 ($25,000) with only 238 sets are available worldwide.

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