The GlenAllachie Distillers Company Ltd is giving away over 100 bottles of whisky to help independent pubs.
Following the reopening of pubs across Scotland on the 15 July after 116 days in lockdown, The GlenAllachie Distillers Company Ltd is donating 116 bottles of its 12-year-old single malt whisky to the UK independent pub sector – that’s one bottle of whisky to 116 different pubs.
The award-winning Speyside distillery, which is independently owned, is giving away the 116 bottles of whisky to support independent pubs across the UK that have endured months without income and now face new challenges with restricted capacities and extensive health and safety procedures in place.
The successful independent pubs will be sent their bottle and are invited to win a bottle of The GlenAllachie 15-year-old single malt by sharing a photo of a customer enjoying a dram of The GlenAllachie 12-year-old across any of their social media channels using the hashtag #GlenAllachie116 and tagging The GlenAllachie on Facebook and Twitter or Instagram.
Independent pubs that send in a picture of someone enjoying a dram of GlenAllachie will be entered into a prize draw with one winner selected and sent a bottle of The GlenAllachie 15-year-old single malt.
David Keir, sales and marketing director at The GlenAllachie, said: “It’s been a long lockdown for many of our friends and partners in the independent pub sector across the UK.
“The final outlets in Scotland were only granted permission to open from July 15th – that’s 116 days of lockdown with not a penny of income.
“To help celebrate the fact that these pubs are now reopen, The GlenAllachie is going to donate 116 bottles of our 12 year old to the independent pub sector.
“Our friends may have reopened but it is with restricted capacity, reduced hours, extensive and expensive operating procedures in place and low footfall on the high street. It is a long road ahead for them and we want to do something to help.”
The GlenAllachie range
The GlenAllachie Distillers Co Limited was formed in 2017 when Billy Walker and business partners Graham Stevenson and Trisha Savage took over the The GlenAllachie Distillery in Aberlour, Speyside and two blended whisky brands; White Heather and MacNair’s.
100 per cent Scottish owned and managed, the copmany is one of the few remaining truly independent Scotch whisky companies.
The GlenAllachie offers a multi-award winning core range of Speyside single malts, as well as a Wood Finish range, a selection of limited edition single cask whiskies and MacNair’s Lum Reek Blended Malt Scotch Whisky.
In September 2019, the distillery was voted Scottish Distillery of the Year at the inaugural Scottish Whisky Awards.
To obtain one of the 116 free bottles of The GlenAllachie 12 year old, independent pub owners across the UK can apply online, with 116 independent pubs selected to receive a bottle on a first-come, first-served basis. The deadline for entries is Monday 31 August.