Rémy Cointreau brand, The Botanist, the artisanal gin made by Bruichladdich Distillery on Islay, has taken a 30-second spot during Super Bowl LVI on February 13.
The campaign, called ‘The Spirit of Community’ aims to raise awareness of the difficulty bars and restaurants in the US have faced over the last two years and asks the public to support their favourite bars and restaurants.
A teaser for the spot was released on Tuesday showing bartenders making Botanist-based cocktails with the words “The bars and restaurants we all love still need our help”.
President and chief executive at Rémy Cointreau, Americas, Ian McLernon said, “We are a different kind of brand with a different kind of message than is typical for the big game.
“Our distillery has always led with a focus on community and the idea that we can do things differently. Our hope is that we are able to stand out with a values-led approach and a spotlight on a critical message that touches everyone in the US.”
He added, “Bruichladdich Distiller is one of the few distilleries in the world to be
B Corp certified. The distillery believes in using business as a force for good, putting people and purpose in line with profit.”
The Botanist’s new campaign is part of the company’s partnership with the Independent Restaurant Coalition (IRC).