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WHISKY JOURNAL

WHISKY JOURNAL

Top 10 mispronounced Scotch brands

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Top 10 mispronounced Scotch brands

Originally Posted: The Spirits Business
Photo Credit: Golf.com

Itself derived from the Gaelic term “uisce beatha”, meaning “water of life”, the Scotch whisky industry is certainly not short of a tongue twister or two.

While consumers may have little trouble enunciating the name of most Speyside and Lowland distilleries, those based in the Highlands and Islands present further difficulties.

Scotch lovers can wander into embarrassing territory when ordering a dram of Wemyss, Glen Garioch or Bruichladdich. The omission of a guttural “och” and pronunciation of silent letters may lead to condescending smirks or an outright guffaw from industry showoffs.