London-based VCL Vintners saw its sales increase by more than 300% year on year between January 2020 and January 2021. The company also reported that new account openings were up 720%. According to VCL, 94% of new enquiries for the period were from investors completely new to whisky investment, and 56% of all casks sold in the past three months were to clients aged between 18 and 44. Stuart Thom, director of VCL Vintners, said: “Whisky is becoming ubiquitous in private buyers’ portfolio construction and it’s encouraging that the demographic is becoming a smarter, younger city audience with longer investment horizons. We don’t view whisky investing as being an in-out asset.
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