VCL Vintners

WHISKY JOURNAL

WHISKY JOURNAL

Scotch whisky in China: ‘the spike in demand should not be ignored’

Scotch whisky in China: ‘the spike in demand should not be ignored’

“Historically, Whisky hasn’t been a popular spirit in Southeast Asia,” says Benjamin Lancaster, founder and partner of whisky broker and cask investment firm VCL Vintners.

However, times are changing; the growth of the Millennial middle class in China is boosting cultural interest in whisky in the market, Lancaster says.

Indeed, Scotch whisky exports to China have increased by 165% in value over the last five years. Scotch Whisky Association (SWA) data shows that the value of Scotch exports to the market in 2019 were £88,794,800, growing to £235,290,854 in 2023.

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